The single most common question I am asked at parties is what a ghostwritten book costs. The honest answer is between twenty thousand and two hundred and fifty thousand dollars for a full-length nonfiction book. The range is real. The variables that move you through the range are these.
Length and complexity
A hundred and twenty page short memoir starts around twenty thousand. A three hundred and fifty page business book with substantial research and interviews starts around ninety thousand. A memoir of a major public figure with legal review, fact-checking, and coordination with a publishing house starts around one hundred and seventy-five thousand.
The ghostwriter's track record
A ghostwriter with one published book will charge less than one with fifteen. This is fair. The experienced ghostwriter is not just charging for their time. They are charging for the mistakes they have already made on someone else's book. You benefit from those mistakes. You pay for them.
The client's time
This is the variable most clients do not expect. A client who can commit to two ninety-minute interviews a week for four months is inexpensive to work with. A client who can only commit to two hours a month, spread over a year, doubles the cost. Not because the ghostwriter is padding. Because the ghostwriter has to reconstruct context every time.
Access
Access to the client's team, their spouse, their oldest friend, their board members. Access adds cost because it adds time. It also adds enormously to the quality of the book. This is the single easiest variable to trade off. Most clients underspend here and regret it.
Ghost vs collaborator vs as-told-to
The three tiers of visibility. Pure ghost, no credit anywhere, is the most expensive at every level. Collaborator credit (with X, or as told to X on the cover) is roughly 15% less. As-told-to is roughly 25% less, but requires a different kind of client, one comfortable sharing the byline.
What you are actually paying for
You are paying for a person to spend six to fourteen months living inside your voice. To listen to you for a hundred hours. To read everything you have ever written. To write three drafts. To edit with you sentence by sentence. To wait for you when you are busy. To push you when you are not.
The book at the end is not an artefact of the money. The money is what makes the year of work possible. There is no shortcut around it that produces a book anyone will want to read.
Comments (6)
Very useful.
The year of living inside a voice. That is the sentence I will use with my next prospect who thinks this is a three month project.
Owais the access variable is where I lose the most money and the most books. Clients underspend here every time.
Rebecca yes. I now include a specific access plan in the proposal with named people. Cuts the negotiation in half.
The point about client time doubling the cost when it is fragmented. Under-appreciated.
Grateful for the honesty on the range. Most agencies quote a number without explaining any of the variables. This is a public service.