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Innovation

How a Small Bakery in Lyon Went Global

My grandfather opened the bakery in 1934 on the Rue du Boeuf. My father took it over in 1968. I took it over in 1997. In 2019 we shipped our first box of pastries to a customer in Tokyo. In 2024 we shipped seventeen thousand.

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Comments (5)

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Quiet Ember

Now I want a brioche.

1 month
Hannah M.

This is the story of my print shop in miniature. Same choice. Same result.

2 months
Elias W.

The Japanese food writer waiting seven days. Reminds me that being uninterviewable is sometimes the beginning.

2 months
HS

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